Me gusta pensar que siempre hay alguna clase de historia detrás de la selección de nombres para un producto dado, simplemente porque esto es mucho más que etiquetar cosas, un nombre es el vínculo primordial entre productos y personas (o entre cosas y personas, en un sentido profundo); aunque ese no es siempre el caso y hay gente inconsciente de la importancia de este asunto...
En el costado sur-occidental de los Estados Unidos, más precisamente en el borde oriental de Condado de Orange, California, circunscrito en las montañas de Santa Ana, en los límites del Bosque Nacional Cleveland, hay una región escabrosa que incluye un cañón y una pequeña ciudad compartiendo un nombre particular...
Silverado es un lugar lleno de historia, literalmente, las paredes de este cañón preservan un montón de fósiles de almejas, caracoles y criaturas de caparazón pequeño como calamares, porque hubo un tiempo cuando esta región fue cubierta por el mar.
Los primeros habitantes de estas tierras fueron Nativos Americanos y hubo varias tribus alrededor, quienes encontraron densos bosques donde los robles, sicomoros, serbales y pinos eran los árboles más prominentes.
Más tarde, en esta área hubo tierras en concesión para gente española y mexicana, en efecto la presencia española en la región fue importante, con varias colonias y ellos fueron responsables en gran parte por la extinción de la población indígena, ya que trajeron consigo varias enfermedades; sin mencionar que California fue una vez parte de México, hasta la invasión norteamericana, facilitada por un gobierno mexicano inestable y débil.
Además de diferentes conflictos, la región de Silverado sufrió también los efectos de dos fiebres mineras sucesivas, la primera relacionada con plata y la otra con carbón, y las historias continuan, pero me pregunto si estos elementos fueron tenidos en cuenta al momento de seleccionar el nombre para una línea de camionetas pickup hecha por Chevrolet desde 1999...
Porque sí, debe su nombre a este lugar, un punto de referencia histórico de California y, de hecho, Silverado es una palabra compuesta, parte Inglés, parte Español, ¡imagínate!...
Vivir amarrado a una sola marca de coleccionables no es mi idea de disfrutar o sacar el máximo provecho de esta afición, por eso es que estoy usualmente explorando otros fabricantes, fuera de las abrumadoras marcas populares, que algunas veces son decepcionantes, aburridas o ambas y permitirme ser sorprendido; siempre y cuando estos otros modelos cumplan ciertos estándares de calidad, de otra forma serán rechazados...
Una de estas marcas es Welly, registrada como Welly Die Casting Factory Limited, una compañía con sede en Hong Kong, pero sus fábricas están localizadas en la Provincia de Guandong en China Continental.
Debo admitir que cuando supe qué tanto ha estado Welly en el mercado del diecast, quedé impactado: la compañía empezó operaciones oficialmente en 1980 (algunos reclaman que fue en 1979); honestamente, pensé que esta marca era mucho más reciente, ¡pero tiene más de 30 años fabricando modelos en diecast!
Fue algo desconcertante saber esto, simplemente porque otras marcas han logrado mayor visibilidad y representatividad entre coleccionistas y la industria misma en un espacio de tiempo más corto, pero quizás la popularidad o las inversiones extravagantes en campañas de mercadeo para incrementar la presencia de marca no son el negocio de Welly.
Puedo ver que esta marca maneja un perfil más bien bajo y probablemente, hubo un tiempo cuando fue externalizada por otras marcas de diecast bien conocidas como satélite para fabricación, una práctica extendida en este segmento; en estos acuerdos de externalización, fabricantes como Welly y otros no pueden poner su nombre en los productos externalizados luego, es muy difícil saber acerca de su existencia.
Esa es una etapa normal para cualquier fabricante de diecast, especialmente aquellos ubicados en China, Hong Kong, Tailandia o Malasia, pero hoy en día Welly ofrece sus propios productos, en varias escalas como 1:18, 1:24, 1:32, 1:38, 1:43, 1:60 y 1:87, aunque la externalización todavía debe estar en vigor; su dinero es bien invertido en licencias de diferentes fabricantes de autos y por eso es que esta compañía tiene una amplia variedad de modelos.
En mi patria Colombia, solo están disponibles modelos en escalas 1:24 y 1:60 de Welly; en el primer caso, a través de los canales regulares de distribución, principalmente tiendas por departamentos y minoristas, pero modelos en escala 1:60 son más difíciles de encontrar y debes recurrir a papelerías, tiendas especializadas en diecast y el mercado secundario.
Fui afortunado de encontrar este modelo hace más de 2 años en un supermercado, un lugar muy improbable, junto con el otro modelo de Welly en mi colección, presentado en la sesión de fotos y puedes encontrar su reseña respectiva aquí.
Pertenece a la Serie Cool Collection también y tiene la misma presentación del modelo anteriomente reseñado, un clamshell muy básico y pequeño con una tarjeta delgada, impresa a todo color; vale la pena mencionar que el precio para estos modelos ha ido aumentando a través del tiempo y hoy en día fácilmente duplica aquel de un Hot Wheels / Matchbox regular, pero ya que ofrece la calidad de un diecast de la categoría Adulta, es justificable y está todavía por debajo de lo que debes pagar por un modelo equivalente de líneas Adultas hecho por las marcas de Mattel...
El modelo tiene carrocería en diecast y chasis en plástico negro, con un nivel de detalle y acabados muy satisfactorio; el trabajo de pintura fue hecho en azul eléctrico con acabado de escarcha metálica, complementado por tampos y/o calcomanías precisos para las luces delanteras, parrilla frontal, logo de corbatín Chevrolet al frente, los emblemas 1500 y Z71 sobre los paneles laterales, así como los emblemas Chevrolet y Silverado sobre la portezuela trasera.
Las ventanas son transparentes y recibieron un tampo negro al frente, con limpiabrisas moldeados (algo que difícilmente vez en modelos de Hot Wheels o Matchbox); los interiores en blanco son mejores que aquellos hechos por marcas más populares en este segmento y eso es loable; las ruedas son multiparte con diseño de rimes deportivos 5 Spoke en plateado, llantas en caucho labradas y fue hecho en China...
Lev 25:18-24 "Ejecutad, pues, mis estatutos y guardad mis ordenanzas, y ponedlos por obra, y habitaréis en la tierra seguros; y la tierra dará su fruto, y comeréis hasta saciaros, y habitaréis en ella con seguridad. Y si dijereis: ¿qué comeremos el séptimo año? He aquí no hemos de sembrar, ni hemos de recoger nuestros frutos; entonces yo os enviaré mi bendición el sexto año, y ella hará que haya fruto por tres años. Y sembraréis el año octavo, y comeréis del fruto añejo; hasta el año noveno, hasta que venga su fruto, comeréis del añejo. La tierra no se venderá a perpetuidad, porque la tierra mía es; pues vosotros forasteros y extranjeros sois para conmigo. Por tanto, en toda la tierra de vuestra posesión otorgaréis rescate a la tierra."
ENGLISH I like to think that there is always some kind of story behind the selection of names for a given product, just because it’s much more than just labeling things, a name is the primal link between products and people (or between things and people, in a deep sense); albeit that’s not always the case and there are people unaware of the importance of this matter...
In the south-western side of the United States, more precisely in the eastern edge of Orange County, California, circumscribed in the Santa Ana Mountains, at the boundaries of Cleveland National Forest, there is a rugged region that includes a canyon and a small city sharing a particular name...
Silverado is a place full of history, literally, the walls of this canyon preserve a lot of fossils of clams, snails and small-shelled, squid-like creatures, because there was a time when this region was covered by the sea.
The first inhabitants of these lands were Native Americans and there were several different tribes around, who found dense forests, where oaks, sycamores, mountain ashes and pines were the most prominent trees.
Later, in this area there were land grants for spanish and mexican people, indeed the spanish presence in the region was important, with several colonies and they were responsible largely for the decimation of the indigenous people, since they brought with them various diseases; not to mention that California was once part of Mexico, until the american invasion, facilitated by an unstable and weak mexican goverment.
In addition to different conflicts, the region of Silverado underwent also the effects of two successive mining fevers, the first one related with silver and the other with coal, and the stories go on, but I wonder if these elements were taken into account at the time of selecting the name for a line of pickup trucks made by Chevrolet since 1999...
Because yeah, it was named after this place, a California historical landmark and, in fact, Silverado is a compound word, part English and part Spanish, go figure!...
Living tied to a single brand of collectibles is not my idea of enjoying or get the most of this hobby, that’s why I’m usually exploring other manufacturers, out of the overwhelming popular brands, which sometimes are disappointing, boring or both and let myself being surprised; provided that those other models meet certain quality standards, otherwise they will be turned down...
One of these brands is Welly, registered as Welly Die Casting Factory Limited, a company headquartered in Hong Kong, but its factories are located at the Guandong Province in Mainland China.
I must admit that when I knew how long Welly has been in the diecast market, I was shocked: the company began operations officially in 1980 (some claim it was in 1979); honestly, I thought this brand was much more recent, but it has over 30 years manufacturing diecast models!
It was kind of baffling to know this, just because other brands have achieved more visibility and representativeness among collectors and the industry itself in a shorter time span, but perhaps popularity or outlandish investments in marketing campaigns to increase brand presence are not Welly’s business.
I can see that this brand manage a rather low profile and probably, there was a time when it was outsourced by other well known diecast brands as a satellite for manufacturing, a widespread practice in this segment; in these outsourcing agreements, manufacturers like Welly and others cannot put their name in the outsourced products so, it’s very difficult to know about their existence.
That’s a normal stage for any diecast manufacturer, specially those located in China, Hong Kong, Thailand or Malaysia, but nowadays Welly offers its own products, in several scales like 1:18, 1:24, 1:32, 1:38, 1:43, 1:60 and 1:87, albeit outsourcing must be still in force; its money is well invested in licenses from different carmakers and that’s why this company have a wide variety of models.
In my homeland Colombia, only models in 1:24 and 1:60 scales by Welly are available; in the first case, through the regular channels of distribution, mainly retail or department stores, but models in 1:60 scale are more difficult to find and you must resort to stationery stores, specialized diecast stores or the secondary market.
I was fortunate to find this model more than 2 years ago in a supermarket, a very unlikely place, along with the other model by Welly in my collection, featured in the photo shoot and you can find its respective review here.
It belongs to the Cool Collection Series too and it has the same presentation of the model previously reviewed, a very basic and small clamshell with a thin card, printed in full color; it’s worth mentioning that the price for these models has been increasing over time and nowadays easily duplicate that of a regular Hot Wheels / Matchbox, but since it offers the quality of a diecast from the Adult category, it’s justifiable and it’s still below what you must pay for an equivalent model of the Adult lines made by the brands of Mattel...
The model has diecast body and black plastic chassis, with a very satisfying level of detail and finishes; the paint job was made in electric blue with metal flake finishing, complemented by accurate tampos and/or decals for the head lights, front grille, Chevrolet bow tie logo in front, the 1500 and Z71 emblems on the side panels, as well as the Chevrolet and Silverado emblems on the tailgate.
The windows are clear and received a black tampo in front, with molded wipers (something you hardly see in models by Hot Wheels or Matchbox); the interiors in white are better that those made by more popular brands in this segment and that’s laudable; the wheels are multipart with sporty 5 Spoke rims design in silver, styled rubber tires and it was made in China...
Lev 25:18-24 "Wherefore ye shall do my statutes, and keep my judgments, and do them; and ye shall dwell in the land in safety. And the land shall yield her fruit, and ye shall eat your fill, and dwell therein in safety. And if ye shall say: what shall we eat the seventh year? behold, we shall not sow, nor gather in our increase: then I will command my blessing upon you in the sixth year, and it shall bring forth fruit for three years. And ye shall sow the eighth year, and eat yet of old fruit until the ninth year; until her fruits come in ye shall eat of the old store. The land shall not be sold forever: for the land is mine; for ye are strangers and sojourners with me. And in all the land of your possession ye shall grant a redemption for the land."
Welly is brand not familiar to me and looks like the company is casting a wide net with the many different scales for different likings which is good strategy. The quality of the die-cast is pretty good and I can see the details. It's also know what collector's look for with vehicle like Silverado which has a strong attachment to rugged region of U.S like you mentioned apart of history.
Uhmmm... I thought that due to the relative closeness of Honk Kong and Singapore, this kind of brand would be familiar in the far east, but it looks like that’s not the case and it’s curious !!!... On the other hand, yeah it’s a very well manufactured diecast, considering the price point (albeit as I mentioned, the price has gone up over time)... It makes me wonder if the rise in prices promoted by popular brands like Hot Wheels and Matchbox, allegedly because of greater production costs, is fully justified, because Welly can do better models for a considerably lower price... =D
Silverado, another favorite pick up trucks for farmers alike as well as the grunts of Escobar Kingdom LOL. This pick up truck is so versatile - can carry lots of goods and a very sensible choice for merchandise transports and distributions activities (including the illegal stuff LOL LOL LOL)... When it comes to American pick up trucks, I personally like this Silverado and Ford F150 and nothing else matters...
You know about my love for almost any kind of truck, including of course pickups and it was great for me to find this pair of beauties in a rather average supermarket... Welly offers an incredibly good assortment of models for a very reasonable price and a very good level of quality !!!... Now, speaking about the traffickers’ rides, well, normally they prefer smaller pickups, like the Chevrolet Luv or Toyota Hilux, due to the abruptness of the local lands and pickups like the ones introduced in this review are more the choice for honest workers, businessmen and well-off families, go figure !!!... =D
Si quieres echarle un vistazo a mi trabajo como diseñador gráfico profesional, solo haz click en la imagen superior... ENGLISH If you want to have a look at my work as professional graphic designer, just click on the image above...
My alternate blog in WordPress
From now, I will be publishing basically the same contents in both blogs, but for reviews before March 18, 2019, you must read my Blogger blog...
I’m a professional graphic designer and a restful collector, but above all: I’m someone who doesn’t take for granted anything, just because someone else says so. I think this hobby goes way beyond buying stuff here and there: anybody with money can buy collectibles, but not anybody becomes collector by doing so. I think as well that this hobby is, more than anything, about knowledge, about making sense of what happens around us and just like any other kind of knowledge, if it’s devoid of ethics, is worthless. I like to address topics around collectionism, including, but not limited to: history, industry, forums, groups, collectors, distributors, sellers, etc. I’m fully aware that criticism is essential for our hobby: everything is susceptible of improvement and we the collectors demand quality, but the industry around it doesn’t necessarily shares that vision. After all, well-targeted criticism always helps to detect failures and correct them, it’s like critical thinking: it helps you see things as they really are and not just as how they are presented to you. If you are someone who likes to look beyond the surface, welcome, if that is not the case, continue at your own risk...
Creo que cualquier visitante atento, puede notar el cuidado en la elaboración de los contenidos (reseñas) y la calidad de las imágenes que los ilustran... TODOS SON DE MI AUTORÍA (incluyendo la ilustración del cabezote). Si desea citarlos o usar las imágenes, agradecería que pida mi autorización (no creo que se la niegue, porque eso ayudará a la divulgación de mi blog...) y por favor, cite la fuente https://my1bloggyexp.blogspot.com/
Don’t you even dare to... I think that whoever visits this blog, can notice the carefulness in the elaboration of the contents (reviews) and the quality of the images that illustrate them... I’M THE AUTHOR OF ALL (the header’s illustration is included). If you want to quote them or use my images, I would appreciate that you ask me for an authorization (I don’t think I would deny your request, because it will help to the divulgation of my blog...) and please, quote the source https://my1bloggyexp.blogspot.com/
COPYRIGHTS TO THE OWNERS !!! Please be aware that all the pictures and/or videos linked in my publications belong to their respective owners and I do not pretend to steal their rights of copy by any means, under any circumstance, because their purpose is strictly informative / illustrative and if I can help them in the divulgation of their work, the better... Neither I use them for any kind of sales since THIS IS NOT A COMMERCIAL BLOG... Obviously, I don’t want others to do this kind of robbery with my stuff !!!
Old Gundam RX-78-2 Sofubi
-
I know I need to get it when I saw it! What a goofy looking Gundam RX-78-2
but I love it! I believed this is a reproduction of the Clover sofubi with ...
Disney Princess Rapunzel - Tangled (2010) Version
-
This is the review of Disney Princess Rapunzel doll from the film "Tangled"
in 2010. Priced at around USD26.00 locally, I'm quite excited about this 12
i...
Proceso de un cartoon...
-
*Cuando tienes una idea ya sea completa o a medias...siempre se empieza con
un buen boceto...lo más importante es la inspiración y las ganas de
concreta...
Hornby Railroad A4 Mallard to Silver Fox
-
[image: Hornby Railroad A4 Mallard to Silver Fox]
This is the start of my OO gauge modeling by detailing and renaming
Railroad Mallard to Silver Fox, start...
Ford Mustang Mach 1 1970 Monster Truck, M2-Jada
-
Continuando con la goma de los modificados, el de hoy es una modificación
propia. Todo coleccionista ha modificado, desde su niñez, desde que
colecciona...
Blog OverHaul!
-
Title says it all. I have created a new blog site!
New site, same love for the hobby that we enjoy!
Please visit the new site by following the link below...
Gundam Model Kit Contest 2014 Malaysia
-
The Gundam Model Kit Contest is back again for 2014, also known as Gundam
Mid Year Challenge in 2013. The venue is again at Sungai Wang Plaza in the
hea...
It's beginning to look a lot like Christmas
-
[image: It's beginning to look a lot like Christmas]
With a heritage rooted within the James Bond lore, the Aston Martin DBS is
one sexy car.
It's a g...
Photo Collection: 1
-
Over my year hiatus I still played around with stuff I had picked up and
would occasionally snap some pics with my phone, either with the built in
camera ...
Maisto Elite Transport Ford Model A
-
Hello guys. Today, I'm sharing you a haul I found during my stay in Qatar
for holiday vacation. This is from AllStars Elite Transport by Maisto.
I admit th...
4 comments:
Welly is brand not familiar to me and looks like the company is casting a wide net with the many different scales for different likings which is good strategy. The quality of the die-cast is pretty good and I can see the details. It's also know what collector's look for with vehicle like Silverado which has a strong attachment to rugged region of U.S like you mentioned apart of history.
Uhmmm... I thought that due to the relative closeness of Honk Kong and Singapore, this kind of brand would be familiar in the far east, but it looks like that’s not the case and it’s curious !!!... On the other hand, yeah it’s a very well manufactured diecast, considering the price point (albeit as I mentioned, the price has gone up over time)... It makes me wonder if the rise in prices promoted by popular brands like Hot Wheels and Matchbox, allegedly because of greater production costs, is fully justified, because Welly can do better models for a considerably lower price... =D
Silverado, another favorite pick up trucks for farmers alike as well as the grunts of Escobar Kingdom LOL. This pick up truck is so versatile - can carry lots of goods and a very sensible choice for merchandise transports and distributions activities (including the illegal stuff LOL LOL LOL)... When it comes to American pick up trucks, I personally like this Silverado and Ford F150 and nothing else matters...
You know about my love for almost any kind of truck, including of course pickups and it was great for me to find this pair of beauties in a rather average supermarket... Welly offers an incredibly good assortment of models for a very reasonable price and a very good level of quality !!!... Now, speaking about the traffickers’ rides, well, normally they prefer smaller pickups, like the Chevrolet Luv or Toyota Hilux, due to the abruptness of the local lands and pickups like the ones introduced in this review are more the choice for honest workers, businessmen and well-off families, go figure !!!... =D
Post a Comment